© oneinchpunch/Shutterstock.com

In the recently launched Interreg Baltic Sea Region project Green Silver Age Mobility (GreenSAM), six cities and two scientific institutions are working on model solutions and participation tools to increase the access of environmentally-friendly mobility services for seniors. atene KOM is responsible for the project, financial and communication management of GreenSAM.

The majority of older people remain reluctant towards collective transport and ride-sharing, and a disproportionately high share of them prefers private, conventionally-fuelled cars over green mobility modes. Even the best environmentally-friendly transport solutions cannot unfold their full potential if public authorities and transport operators are unaware of the specific needs of senior citizens. GreenSAM aims at enhancing the uptake and acceptance of eco-friendly mobility offers among a user group becoming more numerous and important by making adjustments in decision-making processes of public authorities.

GreenSAM aims at enhancing the uptake and acceptance of eco-friendly mobility offers among a user group becoming more numerous and important by making adjustments in decision-making processes of public authorities.

GreenSAM focuses on answering three questions:

  • How can bicycle sharing systems become more age-friendly?
  • How can public transport systems become more age-friendly?
  • How can public space be designed in a way that seniors feel more confident with green mobility modes?

The international project started in January 2019. In addition to the Free and Hanseatic City of Hamburg as the lead partner, the cities of Aarhus (Denmark), Gdansk (Poland), Tartu (Estonia), Riga (Latvia), Regional Council of Southwest Finland Valonia (Finland), Institute of Baltic Studies (Estonia), Turku University (Finland) are involved in the implementation. Since April, atene KOM GmbH has been supporting GreenSAM in project management, financial management and transnational communication.