Study regional products Brandenburg-Poland
Marketing of regional products in the Euroregion PRO EUROPA VIADRINA
Euroregion PRO EUROPA VIADRINA is part of the Interreg V A cooperation programme Brandenburg-Poland. For the bordercrossing region and its tourist offers marketing of regional products is a promising cooperation approach.
The analysis and feasibility study conducted here aimed at concretising this issue, which is part of the region’s development and action plan.
The project aimed at conducting a basic study for future projects that support bordercrossing marketing of regional products within the Euroregion PRO EUROPA VIADRINA.
atene KOM responsibilities
- Conducting a survey among regional stakeholders (200 interviews)
- Analysing status and potential of regional products within the cross-border region
- SWOT analysis of future projects
- Deriving recommendations for subsequent procedures
INTERREG V A Brandenburg-Poland 2014 – 2020
Business development Frankfurt (Oder)
atene KOM responsibilities:
Overall responsibility for the project
June 2017 bis October 2017