Study regional products Brandenburg-Poland




Marketing of regional products in the Euroregion PRO EUROPA VIADRINA

The Project

Euroregion PRO EUROPA VIADRINA is part of the Interreg V A cooperation programme Brandenburg-Poland. For the bordercrossing region and its tourist offers marketing of regional products is a promising cooperation approach.
The analysis and feasibility study conducted here aimed at concretising this issue, which is part of the region’s development and action plan.


The project aimed at conducting a basic study for future projects that support bordercrossing marketing of regional products within the Euroregion PRO EUROPA VIADRINA.

atene KOM responsibilities

  • Conducting a survey among regional stakeholders (200 interviews)
  • Analysing status and potential of regional products within the cross-border region
  • SWOT analysis of future projects
  • Deriving recommendations for subsequent procedures


INTERREG V A Brandenburg-Poland 2014 – 2020

Lead Partner:

Business development Frankfurt (Oder)

atene KOM responsibilities:

Overall responsibility for the project


June 2017 bis October 2017

atene KOM contact person

Britta Schmigotzki

Britta Schmigotzki

Project Lead

Phone: +49 30 22183-3101